Marketing
Marketing communication promotes your products or services and builds brand awareness.
This category includes the strategies and tactics used to reach and engage potential customers.
It involves market research, advertising, content creation, social media, and digital marketing efforts to effectively communicate a brand’s value proposition and drive customer interest.
Sales
Sales convert prospects into paying customers.
This category focuses on the direct interactions and processes that lead to closing deals. It includes lead generation, prospecting, relationship building, negotiation, and after-sales service.
Effective sales strategies ensure revenue growth and foster long-term customer relationships.